Emerging Democratic Majority

I am puzzled by this passage from Ruy Teixeira’s piece The Emerging Democratic Majority Turns 10, in the Atlantic
Pocketing Instapaper

Recent history is replete with tech companies competing for our hearts, minds, and wallets. Ultimately, competition is good for consumers, but only if we set aside our loyalties and choose the better product. I recently decided to weigh up alternative read-later services. First, let me describe what they are and why I use them.
Imperfection in Design

Like many left-brain people, I am constantly frustrated by imperfection. But I’ve decided that perfectionism is totally irrational.